Neuroscience
BrainKind Bulletin 006: Your brain on ASMR
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Digital Social Media Behavioural EconomicsWhy Lush shouldn’t quit social media.Is social media really making it harder for us to talk?
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Behavioural Economics Neuroscience Key Brand AssetsNever break the brand codeIf a picture is worth a thousand words, so are brand codes.
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Experiential SamplingIs low engagement sampling damaging your brand?For decades brands and agencies have been telling themselves – if people would only try it, they’ll buy it. It’s on that belief the traditional cost-per-sample measurement of sampling was built...
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Technology AITHE AI LEAP: “ALEXA, MAKE ME A COFFEE”Last month I spent an insightful morning at the IPA to get the 411 from the Foresight Factory on the trends that will impact Adland in the coming 12 months.
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NeuroscienceBrainKind Bulletin 005: How our brains rememberWelcome to BrainKind Bulletin - your regular dose of neuroscience research.
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Technology Human Brands Social MediaWhat can tech brands do to stand out? Learnings from CES 2019Just over a week ago, the new technologies phenomenon, the 2019 Consumer Electronics Show, came to a close for another year. The annual future-thinking showcase has become a pilgrimage for tech..
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Experiential Neuroscience Sampling NPD launchDoes low engagement sampling have socks appeal?So you got socks. Again. You’ve not opened them yet. But they’re under the tree. Waiting for you. Taunting you.
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4 MIN
NeuroscienceBrainKind Bulletin 004: What does choice overload do to the brain?Welcome to BrainKind Bulletin - your regular dose of neuroscience research.
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Strategy Behavioural Economics Neuroscience PlanningOn The Contrary: 2018 APG Strategy Conference – my reviewI recently had the great and thought-provoking pleasure of attending the APG’s 2018 Strategy Conference.
Inspiring, world-changing activists spoke alongside – sometimes uncomfortably alongside –..
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NeuroscienceBrainKind Bulletin 003: Do you trust people who speak with an accent?Welcome to BrainKind Bulletin - your regular dose of neuroscience research.
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