I spoke at the Digital Enterprise Festival last week and talked about much of the BS around AI.
I don’t pretend to be an AI guru, but as with most things technology a healthy scepticism and looking at it from a real people perspective often helps pull away tech and marketing fluff.
Lots of technology has been optimistically thrown under the warm glow of AI and I talked about some of the examples that failed to learn from the story of Garry Kasparov and Deep Blue in 2017. Many supposedly AI driven initiatives clearly don’t quite work, mainly because they are masquerading as an AI based solution when they are clearly something much less intelligent.
As well as questioning whether they are actually AI, many of these projects also need to ask whether they are brain-friendly, tapping into fast-thinking. Fast thinking is our autopilot and mainly concerned with the subconscious whereas slow thinking is our more effortful mode where we are consciously aware that we are thinking. Being brain-friendly is about triggering this fast thinking, creating interfaces and content that cut through with the least effort possible.
As with most things tech if brands and business think like a Human Brand, put people before the technology and give people the relationship they want with the technology, not one that’s merely driven by innovation they might just be successful.
Garry Kasparov’s defeat in 1997 resulted in him realising the power of man plus machine, rather than man versus machine. Meaningful, BS-free AI will connect and make a difference in our lives for brands and businesses when we learn this lesson.
To find out more about our 'brain-friendly' approach download our whitepaper below.