Apparently, artificial intelligence is going to take over our lives, our jobs, our minds even and not necessarily in a good way. It’s inevitable.Apparently.That’s rubbish.I blame the parents.
Our views on Human Brands, Behavioural Change and Neuromarketing
After Grenfell Tower, things will never be the same again. Its charred skeleton stands as a breath-taking symbol of how we treat the most vulnerable members of our society, and of the true impact..
As a young girl growing up on the Jersey Shore, I, like most other girls, played with Barbie. My Barbie was climbing Everest, starting companies and traveling through time and space, mostly..
The news that Publicis Groupe was pulling out of Cannes Lions next year (and all other awards shows in kind for the next 12 months) was quite comfortably one of the biggest stories of the festival..
Stop Wasting Your Money on Influencers.
It’s no secret that brands love influencers. In terms of reaching a desired audience in an authentic and tonally relevant way, they’re the ultimate super..
Agencies always have to be ready for change, be prepared for the ups and downs.
“Perhaps the single most important word in the lexicon of advertising is ‘test’... Testing new ideas, new headlines, new media combinations. Test, test, test. That’s why everyone should start his..
Our Director of Experiential, Aimee Okafor, talks to The Huffington Post and shares her insight in to How Brands Can Build Meaningful Experiences in the Age of Information Overload.