Our views on Human Brands, Behavioural Change and Neuromarketing
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Someone’s tagged me in a video of a dog being blow-dried.
I’m not going to watch it.
Not because I don’t love dogs. I love dogs.
I’m not going to watch it because..
As a young girl growing up on the Jersey Shore, I, like most other girls, played with Barbie. My Barbie was climbing Everest, starting companies and traveling through time and space, mostly..
The news that Publicis Groupe was pulling out of Cannes Lions next year (and all other awards shows in kind for the next 12 months) was quite comfortably one of the biggest stories of the festival..
Agencies always have to be ready for change, be prepared for the ups and downs.
“Perhaps the single most important word in the lexicon of advertising is ‘test’... Testing new ideas, new headlines, new media combinations. Test, test, test. That’s why everyone should start his..