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IFA
Panasonic
Planning
Sony Xperia
behavioural economics
human brands
neuroscience testing
social media
strategy

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3 MIN

Planning strategy neuroscience testing behavioural economics

On The Contrary: 2018 APG Strategy Conference – my review

I recently had the great and thought-provoking pleasure of attending the APG’s 2018 Strategy Conference.

Inspiring, world-changing activists spoke alongside – sometimes uncomfortably alongside –..

Annie Lancaster
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3 MIN

behavioural economics human brands IFA Panasonic Sony Xperia

IFA - KEEP THE HUMAN IN THE MACHINE, AND THE DOG

If you work in consumer-facing technology, then IFA will need no introduction. If you don’t it’s still a fascinating insight into technology, brands and what is and isn’t connecting with people.

Neil Davidson
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3 MIN

social media behavioural economics human brands

Instagram’s ‘Caught Up’ feature: a useful behavioural nudge or another way to increase screen-time?

At last year’s Advertising Week in New York, Facebook’s Global Creative Director Andrew Keller told us:

Laura Shephard

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HeyHuman is the behavioural communications agency. We grow Human Brands through changing behaviours. We help brands grow by thinking differently about people, brands & marketing. We tap into the new relationships people have with brands, focus on behaviours & neuroscience to develop content differently.

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