Our views on Human Brands, Behavioural Change and Neuromarketing
For decades brands and agencies have been telling themselves – if people would only try it, they’ll buy it. It’s on that belief the traditional cost-per-sample measurement of sampling was built...
So you got socks. Again. You’ve not opened them yet. But they’re under the tree. Waiting for you. Taunting you.
Our Director of Experiential, Aimee Okafor, talks to The Huffington Post and shares her insight in to How Brands Can Build Meaningful Experiences in the Age of Information Overload.