Just over a week ago, the new technologies phenomenon, the 2019 Consumer Electronics Show, came to a close for another year. The annual future-thinking showcase has become a pilgrimage for tech..
Our views on Human Brands, Behavioural Change and Neuromarketing
If you work in consumer-facing technology, then IFA will need no introduction. If you don’t it’s still a fascinating insight into technology, brands and what is and isn’t connecting with people.
At last year’s Advertising Week in New York, Facebook’s Global Creative Director Andrew Keller told us:
For brands, football is incredibly connective on a global scale. But World Cup marketing campaigns can be anything from classic to truly cringeworthy.
As a football fan, I always watch with..