Our views on Human Brands, Behavioural Change and Neuromarketing
The news that Publicis Groupe was pulling out of Cannes Lions next year (and all other awards shows in kind for the next 12 months) was quite comfortably one of the biggest stories of the festival..
“Perhaps the single most important word in the lexicon of advertising is ‘test’... Testing new ideas, new headlines, new media combinations. Test, test, test. That’s why everyone should start his..