The new 14 brand relationships and the opportunity for Human Brands

Brand relationships WP

Relationships between brands and people have changed. 

Most brands have been slow to adapt to the needs of people today, and in some sectors they have almost completely ignored them.
 
We've conducted research to gain a clear
understanding of how to build better, stronger bonds between brands and people. We've uncovered 14 new brand relationships to deliver new business and marketing strategies.
 
Understanding that, sometimes a Friends With Benefits relationship can be more profitable than a Dependency, can open an entirely new, more compelling dialogue with brands and people, but how do you do this?
 
Download our short white paper here.
 
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