The new 14 brand relationships and the opportunity for Human Brands
Relationships between brands and people have changed.
Most brands have been slow to adapt to the needs of people today, and in some sectors they have almost completely ignored them.
We've conducted research to gain a clear
understanding of how to build better, stronger bonds between brands and people. We've uncovered 14 new brand relationships to deliver new business and marketing strategies.
Understanding that, sometimes a Friends With Benefits relationship can be more profitable than a Dependency, can open an entirely new, more compelling dialogue with brands and people, but how do you do this?
Download our short white paper here.
HeyHuman is the behavioural communications agency, focused on brand, content, social and experiential. We help clients grow Human Brands. Many brands are locked into relationships that stifle growth. And more than 80% of people are in negative brand relationships. Human Brands have the right mindset and relationships for success. We help brands unlock these new relationships, and grow. We make this happen through our MindKind approach. Our clients include Diageo, Sony Xperia, Mondelez, SlimFast, Natures Menu and Typhoo.