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14 Brand Relationships and the Opportunity for Human Brands

We've conducted research to gain a clear understanding of how to build better, stronger bonds between brands and people and have uncovered 14 new brand relationships to deliver new business and marketing strategies.

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In this new report we explore:

 

How the relationships between Brands and people have changed.

 

How 'friends with benefits' can sometimes be more profitable than a 'dependency'.

 

How we can open an entirely new, more compelling dialogue with Brands and people.

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NEIL D-1
Great brands do build emotional connections. However, we need to remember how few brands are truly loved.

Neil Davidson, CEO of HeyHuman

Download the 14 Brand Relationships Report