Umberto Eco deliberately made the first 100 pages of his novel hard to read so that only his ‘ideal reader’ made it through. ‘The Name of the Rose’ sold over 50 million copies, but it’s probably not..
Umberto Eco deliberately made the first 100 pages of his novel hard to read so that only his ‘ideal reader’ made it through. ‘The Name of the Rose’ sold over 50 million copies, but it’s probably not..
Our relationship with the world outside has changed in recent years, but the scale and intensity of this has been accelerated by COVID-19.
What will gyms look like and feel like when they re-open? Before then, how will gyms anticipate, predict and respond to the puzzle that is human behaviours to get it right, and what can we all learn..
Is social media really making it harder for us to talk?
If a picture is worth a thousand words, so are brand codes.
If you work in consumer-facing technology, then IFA will need no introduction. If you don’t it’s still a fascinating insight into technology, brands and what is and isn’t connecting with people.
At last year’s Advertising Week in New York, Facebook’s Global Creative Director Andrew Keller told us:
My fourteen year old cousin could not help but cringe when I unassuredly uttered these words while trying to convince him that I still knew what could be considered “cool” in his world. It was in..
Thousands of women across the globe joined together for equality this past weekend. Most of the press surrounding the marches focused on a common sighting: signs. The signs at these marches:..
“AI and machine learning are the new hot buttons on industry BS bingo sheets.” Neil Davidson, Managing Director and Partner of HeyHuman argues what AI is (and isn’t) and how agencies can get the..
I spoke at the Agency Hackers Summit this week, and it was another fascinating day with a range of diverse but relevant speakers https://www.agencysummit.co.uk/topics/ One of the big topics was..
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HeyHuman is the behavioural communications agency. We grow Human Brands through changing behaviours. We help brands grow by thinking differently about people, brands & marketing. We tap into the new relationships people have with brands, focus on behaviours & neuroscience to develop content differently.
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