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2 MIN

Experiential Sampling

Measuring the impact & effectiveness of experiential marketing

Aimee Okafor
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2 MIN

Experiential Sampling

Is low engagement sampling damaging your brand?

For decades brands and agencies have been telling themselves – if people would only try it, they’ll buy it. It’s on that belief the traditional cost-per-sample measurement of sampling was built. Put..

Aimee Okafor
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3 MIN

Experiential Neuroscience Sampling NPD launch

Does low engagement sampling have socks appeal?

So you got socks. Again. You’ve not opened them yet. But they’re under the tree. Waiting for you. Taunting you.

Liz Richardson
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1 MIN

Technology Human Brands Experiential Behavioural Economics

A Lesson in Keeping the Human in the Machine: Tossed

Jossy Pilgrim

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