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2 MIN

Sports Sponsorship Influencer Marketing

World Cup frenzy: Why we can learn more from player selections off the pitch

With the colossal spectacle of the FIFA football World Cup having kicked off on the 14^th of June, we couldn’t help but notice various footballing figures popping up on the high streets to advertise

Richard Brookman
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6 MIN

Strategy Human Brands Sports Sponsorship

Coke, Adidas, Visa and McDonald's get their global vs local World Cup ad strategies put on trial

For brands, football is incredibly connective on a global scale. But World Cup marketing campaigns can be anything from classic to truly cringeworthy.

As a football fan, I always watch with..

Neil Davidson

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HeyHuman is the behavioural communications agency. We grow Human Brands through changing behaviours. We help brands grow by thinking differently about people, brands & marketing. We tap into the new relationships people have with brands, focus on behaviours & neuroscience to develop content differently.

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