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6 MIN

Strategy Human Brands Sports Sponsorship

Coke, Adidas, Visa and McDonald's get their global vs local World Cup ad strategies put on trial

For brands, football is incredibly connective on a global scale. But World Cup marketing campaigns can be anything from classic to truly cringeworthy.

As a football fan, I always watch with..

Neil Davidson
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1 MIN

Digital Strategy

Middle-of-the-road is the way forward, according to Ritson.

I was one of a few hundred marketing people who turned up to hear Professor Mark Ritson’s talk on the future of marketing this morning.

Neil Davidson

1

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HeyHuman is the behavioural communications agency. We grow Human Brands through changing behaviours. We help brands grow by thinking differently about people, brands & marketing. We tap into the new relationships people have with brands, focus on behaviours & neuroscience to develop content differently.

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